MATERIAL: case histories: nop

Business Geographics have been working with the NOP Research Group since 1993.

National Opinion Polls (NOP) are one of the leading providers of market research in the UK and abroad, covering a range of areas including:

automotive
business
consumer
family
financial
healthcare

NOP are also famous for political surveys, conducted on a regular basis on behalf of both news organisations and the political parties.

In order to survey a geograhically and demographically representative panel, NOP make use of Business Geographics' sampling services.

Over the years we have provided dozens of sample frames for NOP interviewers, the results of which frequently feed back into articles published in newspapers, on television or radio.

Contact: Mark Watson (Business Geographics Limited)

Contact: Corrine Moy (NOP Research Group)