Business Geographics works with the market research industry's leading contractors (such as
AGB, BMRB, MORI, NOP and the National Centre for Social Research) to generate samples for face-to-face or telephone interviewing.
Market researchers measure people's opinions to survey attitudes towards politics, products and services.
Because it is impractical to survey every person with an opinion, researchers require a sample of persons who are demographically and geographically representative of the target population under study.
With our wealth of relevant data sets, and keen understanding of what researchers need, Business Geographics are well placed to deliver samples to the research community.
Business Geographics offers a comprehensive service for survey sampling, including:
Enumeration District-based, stratified samples with customised address listings and quota sheets
PAF address samples
Samples from the electoral register
Business samples
We use all of the main sampling techniques, including:
Multi-stage sampling
Sampling with probability of selection proportional to the size of the sampling unit (PPS)
Matching pairs of sampling units for continuity
Flexible quota generation
Sampling universes may be defined using:
Government administrative areas
Parliamentary constituencies
Postal boundaries
BARB/ISBA television areas
Regional and District Health Authorities
Utility boundaries
Distance or drive-time isochrones
Client defined boundaries
Samples can be stratified using any of the geographies above, together with:
MOSAIC
1991 Census demographic variables
Client supplied data
In addition, all Business Geographics samples are supplied with:
A map of the study area
Demographic profile reports
An analysis of the quotas
A worked example of a sampling exercise is available on this site.
If you require further information, or wish to conduct a sample, please contact Mark Watson at Business Geographics.
